JBL

For JBL, I led end-to-end influence campaigns across the French market, working with a carefully selected roster of creators : from emerging voices at 10K followers to major names reaching millions. Not just reach for the sake of reach, but the right people telling the right story. On the media side, I built and activated a network of tech journalists, coordinating product testing and securing meaningful coverage in key publications. The kind of press that builds credibility, not just clicks. I also contributed to the promotion of the JBL Music Academy, a flagship program with Martin Garrix as its ambassador, leveraging my network to amplify the initiative and put it in front of the audiences that mattered most. And when JBL Second Chance launched, I helped ensure it landed. A national media relay built from the ground up, designed to give the project the visibility it deserved.